Example project · New build

Subscription SaaS MVP

A first sellable version of a B2B product: teams, roles, subscription billing and the one feature customers will pay for.

This is a representative example of a project type we take on — a typical situation, approach and scope — not a description of a specific client engagement. Timelines are indicative; yours will depend on the details.

The situation

A founder with deep industry knowledge needs a product in front of paying customers before the runway ends. The risk isn't technical — it's building six months of features nobody asked for.

How we approach it

Cut scope to the smallest product someone would pay for, and write down what is deliberately left out.
Use Rails for speed; choose boring, well-understood components throughout.
Build multi-tenancy, roles and billing properly once — retrofitting them later is expensive.
Instrument usage from the first release so the next decisions are informed.